Increase Conversions – Keep Your Visitors

I have been working with a Cincinnati Ford dealer and one of the small changes we made to their site was to remove auto played audio from their site. What this did for them was increase their website conversions 4 fold. The highest traffic periods for any website that would have consumer appeal [...]

Building a Business from Networking

I have completely built a profitable business via online networking.  It is amazing that I have done this without creating much marketing material, it demonstrates the power of networking.
I probably have not followed any of the best practices claimed by many of the internet gurus.  I work my ass off in my network and on [...]

Social Promotion, Marketing and Collaboration in the Car Business

Lately I have been spending a lot of time networking online.  I have actually have built a client base just from online networking and have yet to spend anytime building a business website.  My blog about Automotive SEO really gets me more business than I can reasonable handle in that regards.
One thing that the car [...]

The Auto Industry – How will it emerge from this?

The automotive industry has always been a slow adopter of new things and the recent hoopla in the news is forcing everyone to take a closer look at how they are going to proceed in the coming year.  My personal business has really increased quite dramatically over the last month as car dealers are looking [...]

Experiementing with localized affiliate marketing

In my previous post I mentioned my domain portfolio and now have decided to put some of them to good use.  I just created a site using wordpress as a CMS to try and gather local search engine traffic for people looking for a Brunswick Car Dealers.  Not so sure how well it will work [...]

Automotive Digital Marketing – Car dealer Blogging with Blogger.com

There seems to be a lot of misconceptions flying around in the automotive digital marketing space regarding the types of software and reasons why to use them.  Many times this comes from people who claim to be a master of a game that they do not know how to play well in.
In a recent jousting [...]

Online Social Engagement in the Car Business

The car business is known for it’s slow adoption of new ideas and paradigm shifts.  I speak with dealers and vendors daily about online automotive marketing.  Some of the things I see and hear are comical.  Most dealers shun social media, mainly because they do not understand it.
When they think of social media and networking [...]

How much content can you really create about automotive digital marketing?

Daily I am creating content online, mostly it relates to Automotive Digital Marketing.  I really love the subject and can go on for days about it, but sometimes you have to be innovative about things.  I have to look for topics that have not been beat to death in the Automotive Marketing Blogsphere and at [...]