I have been working with a Cincinnati Ford dealer and one of the small changes we made to their site was to remove auto played audio from their site. What this did for them was increase their website conversions 4 fold. The highest traffic periods for any website that would have consumer appeal is during normal working hours.
If somebody is shopping for a car while at work the last thing they need is for an auto played video with sound to let everyone in their office know that they are car shopping instead of working. While this is more than just automotive seo it is conversion tracking and conversions is where it is at.
To help increase local traffic you really need many supporting properties that will help increase traffic and link relevance. One of the things that we are starting is several supporting blogs to help drive link relevance like this one about Domestic automotive news.
While it does take some time to build up authority on sites like this just remember it is if you take the time to work up a slow build like this it will provide for an unstoppable search engine presence that will never be out ran.
Technorati Tags: automotive seo, ford dealer, cincinnati
Filed under: Automotive Digital Marketing, Online Automotive Marketing
