I have completely built a profitable business via online networking. It is amazing that I have done this without creating much marketing material, it demonstrates the power of networking.
I probably have not followed any of the best practices claimed by many of the internet gurus. I work my ass off in my network and on delivering results to my clients and now have 4 employees and 24 clients direct and 15 indirect. If you would of asked me a year ago if this could happen I would of gave a resounding no.
I think the biggest reason this came about is by being a contributor first, helping others meet their challenges without expecting anything in return. The second most important thing to contribute to this success has been my willingness to put my neck out there and call a spade a spade.
The latter reason has probably created some enemies in the automotive marketing niche and at the same time has gained the respect of many more. The difference is the ones who have acquired an admiration of sorts are the ones who are my potential clients the ones it has incited view me as a threat to their business model even if we are not competitors.
Technorati Tags: automotive seo, paul rushing, online networking
Filed under: Automotive Digital Marketing, Blogging, Online Automotive Marketing
