Lately I have been spending a lot of time networking online. I have actually have built a client base just from online networking and have yet to spend anytime building a business website. My blog about Automotive SEO really gets me more business than I can reasonable handle in that regards.
One thing that the car business does not do well is get along at all levels but recently I helped a friend of mine who is a quasi competitor on a certain product increase their exposure on a product we do not compete on, their Automotive CRM Software.
When I discussed this with another constituent they told me I was crazy, but that is what the car business needs to understand. Scratching each others back actually provides more value for everyone than just trying to go it alone. Unfortunately many choose to go in that direction and alienate any chance of getting help from others.
A good example of that is when dealer.com got upset about my article about automotive search engine marketing. They reached out to me to reach an agreement and then just left the ball in the air. Possible because they are just arrogant as hell and do not want to admit faults in their marketing pitches.
On another note I have been using twitter a lot here lately and have made some great contacts outside of the automotive vertical and now see opportunities that abound everywhere.
Technorati Tags: automotive crm software, automotive digital marketing
Filed under: Automotive Digital Marketing, Online Automotive Marketing
Not too many bloggers thinking SEO really hit the nail completely on the head. They talk about blog monetization, they talk about affiliate programs, they talk about page rank and traffic and bounce rates and conversion forms. What they don’t talk about is B2B marketing – what’s needed to build real clients, business to business, is customer relations management and marketing on multiple levels using CRM software and data gathered through previous transactions and entered into the database or through the NAICS – North American Industrial Classification System. Dealing with bigger firms and getting SEO accounts with large companies means dealing with CEO’s, CFO’s, Marketing Departments, Sales Departments and others. Good to see someone else is looking into this.
Paul,
If you need any assistance with your NJ auto clients, let me know since I have some good New Jersey based websites that can help with quality links.
I saw on your other blog that you have two NJ projects in the pipeline.
You and JD are at the top of the list of passionate Internet marketers so if I can help in my backyard, I will.
Brian Pasch
Pasch Consulting